Fort Mill, SC; July 8, 2025 - Continental is thrilled to announce the launch of its new campaign, My First Car, My First Tires, a heartfelt initiative that invites everyone to relive and share the unforgettable memories of their very first car.
Buying your first car is a major milestone, whether it’s the result of hard work, a generous gift, or a long-awaited dream come true. These cars carry stories of friendship, freedom, and sometimes a few roadside repairs. Through this campaign, Continental aims to celebrate those moments while also educating new drivers on what truly matters when purchasing a vehicle, especially the importance of choosing the right tires.
“Tires are often overlooked, but they’re one of the most critical components of a car,” said Brian Beierwaltes, Head of Marketing US PLT, Continental Tire. “This campaign is about bringing back those special memories while also helping first-time buyers make smart, informed decisions.”
To amplify the message, Continental has partnered with a diverse group of influencers who are sharing their own first car stories and tire tips through videos and social media content. The campaign also includes a monthly contest where participants can submit their own first car stories for a chance to win a new set of Continental tires.
Influencer Highlights:
The Straight Pipes:“We’ve been reviewing cars for nearly a decade, but nothing compares to the stories behind our first cars. From a hand-me-down Ford Escort to a Mustang GT with a hood that flew off mid-drive—those early experiences were unforgettable. This campaign with Continental Tire has brought back so many memories, laughs, and lessons. We’re excited to share our stories, but even more excited to hear yours. Because whether you’re just getting your first car or wrenching on one in your driveway, these moments connect us all—and we hope our stories help inspire and guide yours.” — Jakub Wrobel & Yuri Tereshyn
Engineering Explained:“My first car was more than just transportation—it was a crash course in car culture. I spent every dollar from bussing tables on upgrades, starting with a sound system and spiraling into coil overs, strut bars, and a loud exhaust. I completely ruined my Integra’s ride, but I kept it maintained and learned my most valuable lesson during a snowstorm: tires matter more than any mod. I couldn’t even get out of my sloped parking lot. That moment taught me that the most important upgrade isn’t flashy—it’s functional. If I could do it all over again, I’d invest in tires first.” — Jason Fenske
Speed Academy: “We’ve been talking about doing a project car build on one of our first cars for a few years, but now thanks to this exciting new campaign from Continental Tire we’re actually doing it! We can’t wait to share this project with our audience, because anyone whose ever owned a car will be able to relate to the excitement and sense of freedom associated with their first car, and when you combine that with the nostalgia of reliving our early days as budding car enthusiasts, we think this project will be the perfect reminder why we love cars so much.” — Dave Pratte & Peter Tarach
Gears and Gasoline: "Ben and I both had no money when we got our first cars, to the extent that I was literally getting mismatched tires from the junkyard. If we could go back and own them again, we'd do things a little bit differently." — Ben Lin & Ben Thorn
Dinner with Racers: “A person’s first car is usually so much more than just a vehicle, it’s a gateway to what so many of us share in our love affair with cars. With ‘Dinner with Racers’ we’ve always put a premium on sharing people’s stories to demonstrate to the community just what the sport means to so many, and with Continental’s ‘My First Car’ campaign it’s a very similar set of values. We’re thrilled to support this with a partner who has always understood the importance of connection.” — Ryan Eversley, Co-Host and IMSA driver.
“What I love about the first car campaign is it creates a universal bonding language between so many people. When I think of my first car, I think of a 1983 Honda Accord that went through an endless series fuse, but it’s also the type of relatability that we all share. Everyone has a first car and a significance behind it, we love being part of it as an example of Continental Tire’s continued connection with the community at-large. — Sean Heckman, Co-Host and Race Strategist
To learn more, view the videos, and participate, visit My First Car. My First Tires. | Continental Tire
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ABOUT CONTINENTAL TIRE THE AMERICAS, LLC.
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, online tire dealers and mass retail companies across North America. Continental Tire is a proud supporter of Alive at 25 (National Safety Council), BMW Car Club of America (BMWCCA), BMW Performance Driving Centers, Gunther Werks, Lingenfelter Performance Engineering, Major League Soccer (MLS), Petty’s Garage, ROUSH Performance, Saleen Automotive, Toyota’s GR Cup, Universal Technical Institute, and the USF Pro Championships.
Press contact
Stephania Jhaya
Sr. PLT Content & Communications Specialist Equipment Tires
Continental Tire the Americas
Phone: +1 803 504-1546
Email: stephania.jhaya.medina@conti-na.com